There's a vicious cycle happening these days in the Painting Industry that I want to address before it gets out of hands.
Here's the thing...
Paint is not a simple product... far from that.
In fact, some products require years of research and development from highly advanced chemists (often very large teams of chemists) to make it possible for Paint to perform at high levels while being compliant with today's strict environmental regulations.
And depending on the clients needs... and who is going to be applying the paint (a "DIY" or Professional Painter as an example), the "right" paint for the project might be two completely different products.
So where am I going with this?
Well this is such a touchy subject to tackle since "fixing" this vicious cycle will require all parties involved to work together.
Be sure to watch this weeks video in full for a better understanding of the situation and how I propose we can start changing things around.
- Remi & Gino
-Remi & Gino