Does the idea of SELLING make you feel uncomfortable?
If so, it's probably because you don't fully appreciate the value of your offer.
Because like most things is life, SELLING can either come from a self serving place (what's in it for me?)... or from a place of giving (what's in it for them?).
Do you want to to build a CAREER as a Painter or Painting Contractor?
If so, I'm here to tell you that your Technical Skills alone (ex: cutting in, rolling, doing repairs, etc)... won't get you there.
When you think about most careers, you first need to go get the KNOWLEDGE and then you develop the related SKILLS to perform well in that line of work. But because there aren't any MANDATORY SCHOOLS for painters to attend, this KNOWLEDGE is often missing... leaving a lot of painters believing that their ticket to that great career is dependant on their SKILLS ALONE.
But there's a limit to what the market will pay you for those skills...
Luckily, there are 3 different ways that you can ADD VALUE in the market (and as a result, earn more money):
1- Your SKILLS
2- Your KNOWLEDGE
3- Your SERVICE
While I'm not a big fan of estimating painting projects on a per square foot basis, it's still good to understand the logic behind this system. In this week's video, I share with you the industry standards I was thought early in my career and the reason why I'm not a fan of it.
Normal: 200 sq/ft/hr to cut and roll
Hard: 100 sq/ft/hr to cut and roll
Easy: 400 sq/ft/hr to roll (no cutting)
2nd Coat: 60% of the first coat
This question has been on my mind for years and years and whenever I asked either painters or other experts, I could never get a straight answer. Until, one day, a few years ago, it hit me... IT'S SURFACTANT!
Check out this week's video for the full explanation.
While each role is completely distinct and requires unique skills, knowledge & service... these 3 roles often form a single unit and become dependant on one another to create a person's overall Travel Experience (for better or worse)
So what does this have to do with the Painting Experience?
Well similarly, there are 3 distinct roles that are dependant on one another to create a person's overall Painting Experience - PAINTER, CONTRACTOR & CONSULTANT. But unfortunately, very few people are bringing them together as a single unit...
In the DATING world, just like the SELLING world, there are 2 TYPES of individuals... The PLAYERS and The BUILDERS.
Now, if you're wondering where I'm going with this... YES, I'm making a comparison between Sex AND Money! (NOT Sex FOR Money) ;)
If you want to REDUCE COSTS and INCREASE DECORATIVE POSSIBILITIES... there's only ONE COLOR I recommend for your Trims & Doors (and ceilings too).
In this week's video, I discuss the many benefits of going with a PURE TITANIUM DIOXIDE WHITE.
-Remi & Gino